Heavy-Duty

Brand Stories That Pack A Wallop

A Webinar
Wednesday, July 16, 2025
11:00AM-12:00PM PDT

Is your marketing falling flat?

Are you struggling to pinpoint what sets your organization apart?

Frustrated with how hard it is to make the case for what you have to offer?

Tired of reworking and rewriting your messaging?

Dreading the idea of a costly brand strategy effort that doesn’t make an impact?

Ready for the work that matters most to you to receive the visibility and attention it deserves?

A well-made value proposition strengthens your story and messaging, takes the guesswork out of communicating — and gives your people something real to rally around.

We’ll cut through the clutter and conventional wisdom to reveal the difference it makes when you dig deep, and push your value proposition to its full potential.

  • How brand strategy itself can block our view of ourselves.

  • Three critical things a brand story must do.

  • Creating strong, dynamic messaging that evolves as you do.

  • Why “we believe” and lists of core values are false friends.

  • Where to uncover the real evidence of what makes your organization, offer, or product unique.

  • How to generate consistency and variety in your stories and messaging.

I’m Jean. As a strategist, a writer, and a creative leader, I understand that your value proposition’s impact extends beyond marketing. A strong one can truly lift you up — and a weak one only holds you back.

True differentiation is the key to building a value proposition that makes clear to everyone — inside your organization, and out — what makes you exceptional, and why that matters.

Your value proposition exists to work hard for you, not to make things harder.