The world these days is in a state. And like some of the wisest, most experienced, and inspiring people I know, it might find you feeling a bit in between stations.

Perhaps you put yourself on a path to change. Maybe the rug was pulled out from under you. Or it could just be a kind of stuckness.

No matter where you are now, a resume alone won’t get you from “here” to “there.” You need open eyes, a broader vision, and a story that does justice to all that you have to offer.

I’m running a seven-week workshop devoted to dialing you in to the story only you can tell. Because this world needs your wisdom and experience. And the person who most needs to know that is you.

YOUR STORY

YOUR VOICE

First Person Singular

The Beta Cohort
September 13-October 25, 2026

Conventional wisdom says that a personal brand is your ticket to getting heard and being seen.

As a veteran brand strategist, creative director, and strategic storyteller, I could not disagree more.

  • You’ll never be a brand. And that is power.

  • Your story’s job is to make clear to everyone — starting with you — what sets you apart.

  • “Fitting in” and “getting it right” — are no one’s friends.

  • Authenticity is irresistible. Integrity is currency.

  • The secret ingredient is you. It always has been.

On the other side, you will

Shed Imposter Syndrome
No more corporate ventriloquism and cookie cutter narrative. Your story will come straight from your lived experience, your relationships, your unique POV, and creative DNA — not from AI, a thesaurus, or guesswork.

Become More Magnetic
Magic happens when you shift your focus from what you do to why it matters. Instead of an inert re-cap of your past, your story becomes an invitation into the world you seek to create; a future that’s better because you’re in it.

Skip to the Good Part
We all know that hit-and-miss feeling of “explaining” what we do. Your story will open the door to genuine connection, focusing on the critical difference you make everywhere you go.

Save On Wear, Tear, and Heartache
We’re building you a well-structured, clear narrative to frame the argument, and to support you — in writing, and in person. No more constant reinvention of the wheel.

Feel Good and Grounded
A solid story keeps you honest. It helps you to align your choices with your goals, to engage people who share your vision, and to say “no” to opportunities that just aren’t a good fit.

Be Your Own Expert
Your identity isn’t carved in granite. You will change and grow. This work is designed to be a repeatable experiment. You’ll walk away with a story you love to tell, and the tools you need to evolve and adapt it on your own.

First Person Singular: the Beta Cohort

My signature 1:1 coaching program, adapted for a small group. Beta participants receive a steep discount off the full workshop rate.

September 13-October 25, 2026

  • Sunday live calls, 4-5:30pm Pacific

  • Weekly written assignments to build your story, step by step

  • Weekly drop-in office hours

  • Access to all call replays

  • A 1:1 coaching session (60 minutes)

  • Hosted community & support via Telegram