Upright.
Load-bearing communications for architects, designers, innovators, and creatives.
A Workshop: Friday, March 20, 2026
11:00AM-12:00PM Pacific
You’ve got a great portfolio, and an impressive roster of clients. You love what you do. You crave opportunities to make an even bigger impact.
But when it comes to making a case for why you’re the one for the job, you’re coming up short.
What’s standing in your way?
It’s just not clear where or how to begin.
You’re stuck on a treadmill of buzzwords and corporate-speak.
AI is not delivering the goods, no matter how you prompt it.
The idea of “selling” yourself crushes your soul.
The pressure to make the short list and close the deal is cramping you.
You brought in someone to rework the story, but something’s missing.
“They” say that to market yourself, hacks, templates, shortcuts for successful marketinto making the sale.
But if you’re a creative-for-hire, those things are only .
Your ability to do your best work depends on sitting down and engaging someone in a conversation about what is possible for them.
You don’t want them to fall in love with the pastThe challenge: talking about all in real, human terms, without veering off into the abstract.
We’ll cover:
The big shift that gets you out of storytelling jail.
Where to uncover the best evidence of what makes you — your organization, your offer —essential and inimitable.
Why it’s time to step away from “we believe” statements and lists of core values.
The consequences of letting perfectionism, “fitting in,” and “getting it right” drive the bus.
Three critical things your story must address.
