Portfolio Highlights
Growing A Healthy Non-Profit:
Vitamin Angels
A brand refresh in partnership with Bumpercrop Studio kicked off a seven-year engagement, during which I helped this organization keep pace with — and celebrate — their growth from small malnutrition charity to global public health non-profit reaching 75 million mothers and children annually.
Created campaign concepts and wrote copy for annual fundraising appeals, including Mother's Day, End-of-Year, and Day of the Girl.
Developed a full suite of brand tools and a social media guide to support Vitamin Angels' communicators and content creators.
Event concept and flow for Vitamin Angels' 25th Anniversary celebration, "The Dark Sacred Night," on-site at Disney. (Creative Direction)
“The way Jean can titrate a conundrum down to the heart of the matter is breathtaking.”
— Barbara Buenz, Creative Director
“She is a creative and conceptual genius. I’ve seen Jean do everything from the day-to-day copywriting to delivering the big idea for a campaign.”
— Gary Smith, Creative Director
“Jean is one of the most critical and poetic thinkers I have met. It was really amazing to see her at work.”
— Sara Lundgren, Partner, Krueck Sexton Partners
True Differentiation: KS Partners
This architecture firm has left a mark on the world well beyond its hometown of Chicago. As with many of my A&D clients, KS Partners was poised for change, growing its leadership team, and in need of clear positioning to set itself apart from its peers. Grounding the story in the firm’s purpose, creative DNA, and impact enabled us to differentiate it meaningfully and to give prospective clients — and the broader community — an appreciation of what it has to offer.
Strategy and Creative, Hand in Hand
For this inspirational institution's annual report, I spent two days on City of Hope's campus in Southern California, interviewing the doctors and researchers making landmark strides in the treatment and cure of cancer and other diseases.
UC Berkeley is home to Cal Performances, the largest performing arts presenter on the west coast. In naming a new, high-profile initiative, we leaned into the university's motto, "Let There Be Light." (Workshop Facilitation/Brand Strategy/Creative)
What to name a revolutionary plant-based chicken, made from just eight recognizable ingredients, that people can eat purely for the love of it? As part of the creative team, I developed territories and generated nearly a thousand options. In the end: SWAP. It's a verb, and it's delicious.
Developing a customer-centered car shopping site for the country's largest auto manufacturer. (Creative Direction/UX/Copy)
Led the change team transforming benefits enrollment for 50,000+ employees at Northern California's largest healthcare organization. (Change Management)
Over a four-year period, I researched and wrote this quarterly to help Big Heart Pet Brand employees organization-wide keep current with the emerging trends in health, wellness, nutrition, environment, medicine — for people, and their four-footed friends.
Re-imagining a familiar bathroom fixture brand as luxury amenity. (Creative Direction/UX/Copy)
Letting the personality of IP technology enthusiasts shine through every aspect of this rebrand. (Brand Strategy/Creative Direction)
Fine Arts
For a time, a welcome diversion during lock-down. Now accepting custom commissions.
