Portfolio Highlights
THE CLIENTVitamin Angels. A brand refresh in partnership with Bumpercrop Studio kicked off a seven-year engagement. My leadership as brand strategist and creative director helped the organization keep pace with — and celebrate — their growth from small malnutrition charity to global public health non-profit reaching 75 million mothers and children annually.
Every step of the way, our work sought to tell the story of the joyful, and intergenerational, impact of early nutrition on individuals, families, and communities.
Brand Strategy & Architecture - Story & Messaging Development - Brand & Copy Guidelines - Annual Campaign Development - Event Concepting - Change Management & Workshop Facilitation
Created campaign concepts and wrote copy for annual fundraising appeals, including Mother's Day, International Women's Day, End-of-Year, and Day of the Girl.
Developed a full suite of brand tools and a social media guide to support Vitamin Angels' communicators and content creators.
Event concept and flow for Vitamin Angels' 25th Anniversary celebration, "The Dark Sacred Night," on-site at Disney. (Creative Direction)
THE CLIENTKrueck Sexton Partners (KSP) has left a mark on the world well beyond its hometown of Chicago. The firm, as with many of my A&D clients, sought to align its expanding leadership team around a shared vision for the future, and tell an engaging story to make it accessible to all — both outside the firm, and within.
KSP’s reputation for beautiful work belied just how much that beauty emerged directly from making the most of real-world obstacles and constraints. In effect, the possible emerging from the seemingly impossible. Shining a light on this problem-solving DNA was key to positioning the firm and giving the story a strong point of view and voice.
Brand Strategy & Architecture - Story & Messaging Development - Site & Collateral Copy
THE CLIENTBAMO, a San Francisco luxury hospitality and residential interiors firm, was readying for its next chapter, and welcoming its next-generation leaders to the table.
The team’s collective understanding of luxury as an emotional experience — as opposed to purely one of material and craft — surfaced early in our conversations. This became a key in repositioning the firm. The resulting brand narrative captured this perspective, providing the foundation for deeper conversations with prospective clients, the press, and the larger design community.
Brand Strategy & Architecture - Story & Messaging Development - Messaging Framework - Thought Leadership
THE CLIENTLongtime client Cal Performances, the West coast’s largest performing arts presenter, asked for help naming a signature initiative created by its newly arrived Artistic Director.
Each season would feature performances, public events, and programs around specific research-inspired themes. Given that the initiative celebrated the relationship between Cal Performances and the University — whose motto is Fiat Lux, “let there be light” — the name ‘Illuminations’ was a natural fit.
Workshop Facilitation & Discovery - Brand Strategy & Architecture - Naming - Brand Story - Messaging & Copy Guidelines
