Marketing coming up short? Message muddled?

Stop scrambling.

From diagnosis to action plan in two weeks.

Struggling with the Story?

Reworking the copy, but not getting anywhere?

Unable to pinpoint what makes you exceptional?

Tired of blending in with everyone else?

AI not quite sticking the landing?

No time or resources for a total brand overhaul?

A well-made value proposition strengthens your story and messaging, takes the guesswork out of communicating — and puts solid ground beneath your feet.

We’ll cut through the clutter and conventional wisdom to reveal the difference it makes when you dig deep, and push your value proposition to its full potential.

  • How brand strategy itself can block our view of ourselves.

  • Three critical things a brand story must do.

  • Creating strong, dynamic messaging that evolves as you do.

  • Why “we believe” and lists of core values are false friends.

  • Where to uncover the real evidence of what makes your organization, offer, or product unique.

  • How to generate consistency and variety in your stories and messaging.

I’m Jean. As a strategist, a writer, and a creative leader, I understand that your value proposition’s impact extends beyond marketing. A strong one can truly lift you up — and a weak one only holds you back.

True differentiation is the key to building a value proposition that makes clear to everyone — inside your organization, and out — what makes you exceptional, and why that matters.

Your value proposition exists to work hard for you, not to make things harder.

JOIN ME ON WEDNESDAY, JULY 16, 2025 11:00am-12:00pm, PDT