You’re more than the sum of your parts.
Be seen and known for all that you are.
I teach people how to define and declare what sets them apart.
Your organization is not an inventory of its niche, products, services, or values. And we as people are not our resumes, job descriptions, expertise, or skills. There’s something far greater holding it all together: a genius, a point of view, that is utterly unique.
Magic happens when you shift your focus to why your work matters for someone else. Your story is no longer a passive re-cap of your past, or an inventory of qualities and characteristics, features-and-benefits. It becomes an active invitation into a world that is possible because you are in it. That’s your ticket to standing out.
I’m Jean: writer, strategist, and fixer of brands and stories.
Visibility is power.
It’s not about competition. It’s about walking away from a version of story that was always going to be too small. It’s about finally seeing yourself for who you are, and sharing that with the world. Naming and claiming it clears a path to a story worth telling; one that connects. You deserve a story that skips straight to the good part: the difference you make, everywhere you go.
That is the heart of my practice: helping people and organizations tap into what makes them unique, freeing them to make the most of it.
“Jean changed the course of my life in the most interesting way. She's magic, with the extraordinary superpower that gives people back themselves.”
— Cat Lindsay, Founder, Cat Lindsay Designs
Services
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I lead the way when the strategic positioning, brand narrative, messaging, and culture need to catch up with the world as it is — or as you want it to be, once your work is done.
I bring executive teams and key stakeholders together to talk about their work, and why it matters. Because there’s nothing for us to position, brand, or communicate if we don’t know what’s important.
Breakthrough clarity and differentiation are the hallmark of my work, whether we are realigning or overhauling the strategy, brand, or story.
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Whether as part of the team, or leading it; building the brief, or executing against it, I have a track record of helping people break open the tough nuts; for finding a new way through when the old paths no longer serve.
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As coach and mentor, I lead career-changers, job-hunters, entrepreneurs, emerging leaders, and folks navigating major life passages through an intensive process of rediscovering themselves, and reclaiming their power.
I also offer Tarot sessions for people who are stuck trying to make a decision, or take action in a given area of life or work. Tarot doesn’t read the future: it reads us, in the present. It is a tool that helps us to set aside our bossy, overthinking brains and instead tap into our inner knowing.
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I partner with market researchers and innovation-insights-UX teams, gathering qualitative information and unearthing the deeper human story within it. I also lead and facilitate workshops, off-sites, and strategy sessions that are as engaging as they are productive.
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No one else needs to know.
“Jean is the real deal.”
— John Loken, EVP Marketing | Grammy Awards - The Recording Academy
Get Ready To
Shed Imposter Syndrome
No more corporate ventriloquism and cookie cutter narrative. Your story will come straight from your lived experience, your relationships, your unique POV — not from AI, a thesaurus, or guesswork.
Be Heard and Seen
Generic labels and lingo-as-usual are a ticket to invisibility. We will dig deep to uncover fresh language, insights, and themes that bring to life just what sets you apart.
Skip to the Good Part
We all know that hit-and-miss feeling of “explaining” what we do. The door to genuine connection opens when you focus on the deeper impact of your work, and what you can do for others.
Save Time and Effort
With a well-structured, clear narrative to frame the argument, creating content, communications, presentations doesn’t require constant reinvention of the wheel.
Make Better Choices
A solid story keeps you honest. It helps you to align your choices with your goals, to engage people who share your vision, and to say “no” to opportunities that just aren’t a good fit.
Be Your Own Expert
Growth and change are part of life. Our identities and stories aren’t carved in granite. This work is designed to be a repeatable experiment — one you can conduct on your own — so your story can evolve along with you.
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Jean recognized that for us the task was not so much about reinvention as it was refocusing: taking the raw materials and putting a knife-sharp edge on them...she gained the trust of our whole team by listening before talking, respecting everyone’s input and eventually guiding us expertly to an outcome that was rational, honest and self-evident.
Gerry Jue | Founder/Managing Principal, BAMO
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Jean is a genius strategist who helped me clarify my story and how I go about telling it. It nails the essence of what I do. Working with Jean was pure pleasure. I felt the time was sacred. She’s brilliant and insightful and will help you see what you can’t see in yourself.
Cat Lindsay | Founder, Cat Lindsay Designs
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Jean supported teams throughout the organization, giving time and space for different perspectives, bringing leadership together ...We are stronger, more focused, and more alive in our purpose because of Jean’s talents and hard work.
Amy Stanfield | Chief Operating Officer, Vitamin Angels
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For six years at J.M. Smucker, I relied on Jean to lead brainstorms and facilitate complicated discussions. She consistently guided our teams to new ideas or more thoughtful, productive outcomes. Even when I thought the assignment was akin to squeezing blood from a turnip, Jean found a way to elicit new ideas.
Sarah Miller | Consumer Strategy, San Francisco
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Jean is one of the most critical and poetic thinkers I have met. It was really amazing to see her at work. I am better for it; we all are. I am so grateful to her for pushing KSP on really thinking about, and finding the right words for, who we are and what we want to be.
Sara Lundgren | Partner, Krueck Sexton Partners
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The branding and messaging framework Jean helped us to develop is holding up beautifully. I use the work we did literally every day, and I especially appreciate the process that she went through more as time goes by.
Jennifer Reik | Director of Marketing, Cal Performances
My clients share an engagement with the world, with life itself, and a conviction that things really can be made better. It’s not about “selling.” It’s about enlisting clients, colleagues, and communities in a vision of what could be.
Just to be clear.
Purpose is your connection to something greater than yourself.
It’s not a banner hung over the door; it’s a truth written on your heart. Purpose is your personal sonar. You know when you’ve hit something juicy, because you can feel it deep in your bones. And getting to know it gives you the power to live into it.
“Jean has this uncanny ability to draw you out, and to find little nuggets of truth. Sure, she’s a great writer, but it’s about how she engages you. She helped us to discover what is important to us, and to appreciate what we're actually doing.”
-Nick Ericson, Ericson + Co. | Skåne, Sweden“